Interactive Public Relations (iPR™)

While businesses continue to shift their marketing budgets from traditional advertising to interactive marketing, many are keeping money in public relations programs. -- New York Times

Instead of paying top dollar for newspaper ads, television spots and billboards, more companies are engaging public relations firms to earn coverage in magazines, newspapers and on TV -- and for good reason. The public today lends significantly more credibility to articles than advertisements.

Our iPR™ (interactive public relations) program significantly increases the impact, extends the reach and measurability of any traditional public relations program by leveraging the proven power of the Internet and the viral power of social media -- effectively maximizing public relation's ROI (return on investment).

How does iPR™ work?

We don't create news or events -- we leave that to the public relations (PR) firms. Our exclusive iPR™ (interactive public relations) service increases the impact, extends the reach and measurability of any traditional public relations program by digitizing, distributing and syndicating all press releases, TV appearances, radio interviews, etc. We utilize a wide range of the hottest online channels such as online video networks (YouTube, Metacafe, etc.), search engines, social media networks (Twitter & Facebook) and email newsletters.

For example, a PR agency might arrange an interview for your company on a TV or radio program, giving you a few minutes of expose. That's good! The media appearance gives your company credibility, which can add to your bottom line. But that appearance is also quickly forgotten -- unless you're using iPR™.

With iPR™, our interactive marketing team immediately goes to work:

1. Properly digitize your media appearance for online distribution
2. Update your online press room, creating a custom landing keyword-rich landing page
3. Distribute your media appearance to multiple online video networks such as YouTube, Metacafe, Daily Motion, etc. with proper keyword tags.
4. Optimize your media appearance for search engines and local business directories
5. Submit your media appearance to your social media networks (Twitter & Facebook) to increase the distribution.
6. Format your media appearance into an RSS feed for syndication, allowing bloggers and journalists to easily discover it online, which can lead to even more press coverage
7. Monitor the distribution of your media appearance and provide routine performance reports

Similar tasks are performed for press releases, company news, announcements, videos and audios -- effectively increasing the impact and extending the reach of all company news, events and media coverage.

iPR™ delivers enormous benefits.

By keyword optimizing news content such as press releases, media coverage and digital assets such as videos and audio interviews, our iPR™ service increases search engine visibility for journalists, bloggers, and prospective customers researching your company. Increased search engine visibility supports all other marketing efforts, boosts your company's online reputation and helps improve your company's website rankings. By leveraging the viral power of social media, the reach of your company news or media coverage is significantly extended -- maximizing the ROI of your public relations program.

Is your company a good candidate for iPR?

If you have a public relations agency or in-house PR team, and they're doing a great job at securing press and media coverage for your company, iPR will significantly increase the impact and reach of all press releases, TV appearances, radio appearances, newspaper or magazine articles, and company events. The end result for your clients is significant exposure that generates tangible and measurable results in terms of increased awareness, credibility and sales.

Intrigued? Contact us today for a no-obligation assessment of your public relations program from one of our expert consultants and to find out if iPR™ is right for your company.